Where ELIXER Began
ELIXER was founded by Rowan Bradley, an international media professional whose life changed permanently in 2021.
At 19, Rowan hosted his first television show in the Philippines. He later spent five years working in a recording studio in Canada, released music reaching millions of streams, and performed globally — including DJing at Miss World.
In March 2021, he contracted COVID-19 and went on to develop long-term conditions including ME/CFS and fibromyalgia.
The illness left him permanently disabled and unable to continue the career he had built.
Everything changed.
Leon Dwain Stephens
is a Director and Growth Partner at ELIXER, bringing a strong background in business, property, fitness, community and lived experience to the brand. For Dwain, ELIXER is more than a supplement company — it is a mission he connects with personally. After facing his own health challenges and understanding what it feels like to search for answers, he joined ELIXER to help build a UK wellness brand with purpose, trust and real community impact. His role focuses on partnerships, growth, local relationships and helping ELIXER reach more people through honest products, strong values and a genuine desire to support everyday wellbeing.
What We Believe
Health products should:
• Be manufactured to high standards
• Prioritise ingredient integrity
• Avoid exaggerated claims
• Remain financially accessible
• Be built for longevity, not trends
We do not position products as miracles.
We focus on quality, transparency and responsibility.
How We Produce
All ELIXER products are manufactured in the United Kingdom within BRCGS-certified facilities, adhering to strict safety and quality control standards.
We prioritise:
• Consistency
• Clean sourcing
• Regulatory compliance
• Responsible formulation
This is not mass-market, low-grade supplementation.
It is carefully produced health support, designed for people thinking long term.
Why Affordability Matters
Premium quality should not mean inflated pricing.
ELIXER was created from lived experience, and chronic illness already carries enough financial burden.
We work to keep pricing fair without compromising manufacturing standards.
Quality and accessibility should coexist.
Reinvesting With Purpose
ELIXER is not designed as a short-term brand.
A portion of profits is reinvested into:
• Health education initiatives
• Chronic illness awareness
• Innovation within the wellness space
• Community-led projects aligned with resilience and long-term wellbeing
Growth is only meaningful if it creates impact.
The Standard
Every product is measured against a simple question:
Would this meet the standard required for rebuilding my own health?
If the answer isn’t yes, it doesn’t enter the range.
Performance looks different now, but the standard has not changed.